Berlin-based organisation G2 Esports has announced a League of Legends-specific partnership with financial services corporation Mastercard.
The deal will see the parties collaborate on behind-the-scene content and fan-focused activations.
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Carlos “Ocelote” Rodriguez, CEO of G2 Esports discussed the partnership in a release: “League of Legends has given G2 incredible priceless moments as winners at the Mid-season Invitational and bringing home both the Spring and Summer LEC Championship titles. We are excited now to return the favor and give the loyal #G2ARMY priceless moments through exclusive experiences and behind-the-scenes content thanks to our partnership with Mastercard.”
Mastercard will also sponsor digital content that follows G2 Esports’ League of Legends team through the 2020 LEC season, including the organisation’s ‘Priceless Moments’ weekly series. Mastercard entered a multi-year partnership with Riot Games in September last year to sponsor its global events, and expanded the deal to cover the LCS in August.
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Jeannette Lindo, SVP of European Marketing -amp; Communications at Mastercard added: “As G2 prepares to face off at the monumental League of Legends World Championship Finals, we are excited to provide the League of Legends community exclusive Mastercard experiences that bring fans closer to the teams and players they admire. By partnering with G2 Esports we will be able to deepen our engagement with the esports passion and build upon our vision of bringing powerful content and priceless experiences to fans.”
G2 Esports partnered with Domino’s in October for the League of Legends World Championship, in which the team has qualified for the grand final at the time of writing. The organisation is also partnered with Hdac Technology, Red Bull, Logitech G, AOC, paysafecard, Twitch, nicecactus.gg, AORUS, and NEEDforSEAT.
Esports Insider says: G2 Esports partnering with Mastercard makes sense considering the popularity of the team and Mastercard’s existing involvement in League of Legends. It will be interesting to see the progress of priceless marketing and advertising promotions that will come about from this deal.
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